Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package - Hardcover

Fitzsimmons, James A; Fitzsimmons, Mona J

  • 3.84 out of 5 stars
    73 ratings by Goodreads
 
9780072424195: Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package
Hardcover
ISBN 10: 0072424192 ISBN 13: 9780072424195
Publisher: McGraw-Hill/Irwin, 2000

Synopsis

Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.

"synopsis" may belong to another edition of this title.

Publisher
McGraw-Hill/Irwin
Publication date
2000
Language
English
ISBN 10 
0072424192
ISBN 13 
9780072424195
Binding
Hardcover
Edition number
3
Number of pages
640
Rating
  • 3.84 out of 5 stars
    73 ratings by Goodreads

Other Popular Editions of the Same Title

9780071181150: Service Management: Operations, Strategy, and Information Technology: With Student CD-Rom Mandatory Package (McGraw-Hill International Editions: Management and Organization Series)

Featured Edition

ISBN 10:  0071181156 ISBN 13:  9780071181150
Publisher: McGraw-Hill Education - Europe, 2001
Softcover