Strategic Management With Powerweb: Formulation, Implementation, and Control - Hardcover

Pearce, John A.; Robinson, Richard B.

Hardcover

ISBN 10: 0072428422 ISBN 13: 9780072428421

Publisher: McGraw-Hill College, 2000

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

About this title

About the Authors

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Edition details

• Publisher: McGraw-Hill College
• Publication date: 2000
• ISBN 10: 0072428422
• ISBN 13: 9780072428421
• Binding: Hardcover
• Language: English