Synopsis
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
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About the Author
Michael Levy is a professor of marketing at Babson College.
Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.
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Retailing Management
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Retailing Management, 4th
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McGraw-Hill Irwin, Boston, MA, 2001
ISBN 10: 0072429410
ISBN 13: 9780072429411
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Retailing Management, 4th
Published by
McGraw-Hill Irwin, Boston, MA, 2001
ISBN 10: 0072429410
ISBN 13: 9780072429411
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Very Good. 4th Edition. Writing/Highlighting. No Cd. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0072429410. ISBN/EAN: 9780072429411. Pictures of this item not already displayed here available upon request. Inventory No: 1560741422. Seller Inventory # 1560741422
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Retailing Management, 4th
Published by
McGraw-Hill Irwin, Boston, MA, 2001
ISBN 10: 0072429410
ISBN 13: 9780072429411
Used
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Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: As New. 4th Edition. The book appears New, Has a light ding to the lower back corner. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0072429410. ISBN/EAN: 9780072429411. Pictures of this item not already displayed here available upon request. Inventory No: 1560741423. Seller Inventory # 1560741423