General Management: Processes and Action - Softcover

Garvin, David A.

 
9780072432411: General Management: Processes and Action

Synopsis

General Management: Processes and Action by David Garvin focuses on implementation, and the way that general managers get things done. Typically they work through processes like strategic planning, business planning and budgeting to move their organizations forward. A deeper understanding of the skills necessary to influence the design, direction and functioning of processes is essential to effective management. The aim of the General Management is to develop in students a deeper understanding of these activities and their links to performance. The author, David Garvin, is known for his cases. His cases are currently being used at such schools as Wharton, Stanford, Columbia and MIT.

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Other Popular Editions of the Same Title

9780071130257: General Management

Featured Edition

ISBN 10:  007113025X ISBN 13:  9780071130257
Publisher: McGraw-Hill Higher Education, 2001
Softcover