This study guide contains a variety of study materials giving students the opportunity not only to prepare for tests but also to develop and practice their business knowledge and skills. The following materials are provided for every chapter: learning goals, chapter outline, key terms and definitions, retention questions, critical thinking questions, and a practice test.
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Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.
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Softcover. Condition: Very Good. 6th Edition. The text appears clean, the cover has light wear and soiling. Quantity Available: 1. ISBN: 0072455845. ISBN/EAN: 9780072455847. Pictures of this item not already displayed here available upon request. Inventory No: ABE415701580. Seller Inventory # ABE415701580
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