Marketing Paperback w/PowerWeb Package - Softcover

Bearden, William O; Ingram, Thomas N; LaForge, Raymond W

Softcover

ISBN 10: 0072461284 ISBN 13: 9780072461282

Publisher: McGraw-Hill/Irwin, 2000

Synopsis

Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.

About this title

About the Author:

Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior.

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 2000
• ISBN 10: 0072461284
• ISBN 13: 9780072461282
• Binding: Paperback
• Edition number: 3
• Number of pages: 640