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Synopsis
It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
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Marketing Strategy: A Decision-Focused Approach
Published by
Irwin Professional Publishing, 2003
ISBN 10: 0072466707
ISBN 13: 9780072466706
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.5. Seller Inventory # G0072466707I3N10
Quantity: 1 available
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Marketing Strategies A Decision- Focused Approach 4th Edition
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. Fourth Edition. Text appears to have highlighting and writing. Cover has some wear and corner bumps. Spine is in very good condition. NO CD Multiple copies available this title. Quantity Available: 10. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0072466707. ISBN/EAN: 9780072466706. Pictures of this item not already displayed here available upon request. Inventory No: 1561050148. Seller Inventory # 1561050148
Quantity: 10 available
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Marketing Strategies A Decision- Focused Approach 4th Edition
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. Fourth Edition. Text appears to have highlighting and writing. Cover has some wear and corner bumps. Spine is in very good condition. Comes with CD. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0072466707. ISBN/EAN: 9780072466706. Pictures of this item not already displayed here available upon request. Inventory No: 1561050150. Seller Inventory # 1561050150
Quantity: 3 available
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Marketing Strategies A Decision- Focused Approach 4th Edition
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. Fourth Edition. Text appears to be clean. Cover has some wear and corner bumps. Spine is in very good condition. Comes with CD. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0072466707. ISBN/EAN: 9780072466706. Pictures of this item not already displayed here available upon request. Inventory No: 1561050151. Seller Inventory # 1561050151
Quantity: 1 available
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Marketing Strategy: A Decision-Focused Approach
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00072466707-G
Quantity: 1 available
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Marketing Strategy A Decision: Focused Approach
Seller: StainesBook, Weybridge, SURRE, United Kingdom
Seller rating 1 out of 5 stars
Seller Inventory # SpeedList-SL6337
Quantity: 1 available