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This fifth edition features many new cases including one that simulates an on-going business case featuring Coca-Cola. This simulation has video support. For business and management students as well as personnel practitioners.
"synopsis" may belong to another edition of this title.
About the Author:
Pearce teaches at Villanova University.
Robinson teaches at the University of South Carolina.
Robinson teaches at the University of South Carolina.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill/Irwin
- Publication date2002
- ISBN 10 0072488468
- ISBN 13 9780072488463
- BindingHardcover
- Number of pages1008
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