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Basic Marketing : A Global-Managerial Approach - Hardcover

William D. And E. Jerome McCarthy P Jr.; E. Jerome McCarthy

 
9780072525236: Basic Marketing : A Global-Managerial Approach
Hardcover
ISBN 10: 0072525231 ISBN 13: 9780072525236
Publisher: McGraw-Hill/Irwin, 2005
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Basic marketing.

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About the Author:
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.

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  • PublisherMcGraw-Hill/Irwin
  • Publication date2005
  • ISBN 10 0072525231
  • ISBN 13 9780072525236
  • BindingHardcover
  • Number of pages793
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Jr., William D. And E. Jerome McCarthy P
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072525231 ISBN 13: 9780072525236
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