Items related to Basic Marketing : A Global-Managerial Approach
Synopsis
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included.
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About the Author
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
"About this title" may belong to another edition of this title.
Search results for Basic Marketing : A Global-Managerial Approach
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Basic Marketing (Inventory for PrePacks)
Published by
McGraw-Hill Education - Europe, 2004
ISBN 10: 0072525231
ISBN 13: 9780072525236
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Seller Inventory # 00098776528
Stock Image
Basic Marketing (Inventory for PrePacks)
Published by
McGraw-Hill Education - Europe, 2004
ISBN 10: 0072525231
ISBN 13: 9780072525236
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Seller Inventory # 00098002545
Stock Image
Basic Marketing (Inventory for PrePacks)
Published by
McGraw-Hill Education - Europe, 2004
ISBN 10: 0072525231
ISBN 13: 9780072525236
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. Seller Inventory # CIN0072947039VG
Stock Image
Basic Marketing (Inventory for PrePacks)
Published by
McGraw-Hill Education - Europe, 2004
ISBN 10: 0072525231
ISBN 13: 9780072525236
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Seller Inventory # CIN0072947039G
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Basic Marketing : A Global-Managerial Approach
Published by
McGraw-Hill/Irwin (edition 15th), 2005
ISBN 10: 0072525231
ISBN 13: 9780072525236
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 15th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0072525231-11-1
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Basic Marketing: a Global-Managerial Approach {Fifteenth Edition}
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_379278015