Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) - Hardcover

Hawkins, Del I.; Coney, Kenneth A.

Hardcover

ISBN 10: 0072536861 ISBN 13: 9780072536867

Publisher: McGraw-Hill College, 2003

Synopsis

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Edition details

• Publisher: McGraw-Hill College
• Publication date: 2003
• Language: English
• ISBN 10: 0072536861
• ISBN 13: 9780072536867
• Binding: Hardcover
• Number of pages: 790