Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Book Description Mcgraw-Hill College, 2003. Hardcover. Book Condition: New. Bookseller Inventory # P110072536861
Book Description Mcgraw-Hill College, 2003. Hardcover. Book Condition: New. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000541683
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800725368671.0
Book Description Mcgraw-Hill College, 2003. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-004-16-8630008
Book Description Mcgraw-Hill College. Hardcover. Book Condition: New. 0072536861 New Condition. Bookseller Inventory # NEW6.0030989