Items related to Consumer Behavior: Building Marketing Strategy (McGraw-Hill/...

Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) - Hardcover

Hawkins, Del I.; Coney, Kenneth A.

  • 3.65 out of 5 stars
    124 ratings by Goodreads
 
9780072536867: Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Hardcover
ISBN 10: 0072536861 ISBN 13: 9780072536867
Publisher: McGraw-Hill College, 2003

Synopsis

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

"synopsis" may belong to another edition of this title.

Publisher
McGraw-Hill College
Publication date
2003
Language
English
ISBN 10 
0072536861
ISBN 13 
9780072536867
Binding
Hardcover
Number of pages
790
Rating
  • 3.65 out of 5 stars
    124 ratings by Goodreads

Other Popular Editions of the Same Title

9780072865493: Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Featured Edition

ISBN 10:  0072865490 ISBN 13:  9780072865493
Publisher: McGraw-Hill/Irwin, 2003
Hardcover