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Synopsis
Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
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About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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- PublisherMcGraw-Hill/Irwin
- Publication date2003
- ISBN 10 0072552174
- ISBN 13 9780072552171
- BindingHardcover
- Number of pages896
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Marketing Management: Knowledge and Skills
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Marketing Management: Knowledge and Skills, 7th
Published by
McGraw-Hill Irwin, Boston, MA, 2004
ISBN 10: 0072552174
ISBN 13: 9780072552171
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Hardcover
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Hardcover. Condition: Very Good. 7th Edition. The text has light highlighting, the cover is in nice condition. Multiple copies available this title. Quantity Available: 5. ISBN: 0072552174. ISBN/EAN: 9780072552171. Pictures of this item not already displayed here available upon request. Inventory No: 1560759107. Seller Inventory # 1560759107
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Marketing Management: Knowledge and Skills, 7th
Published by
McGraw-Hill Irwin, Boston, MA, 2004
ISBN 10: 0072552174
ISBN 13: 9780072552171
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Very Good. 7th Edition. Text Appears to have highlighting, there is some light wear to this books cover, There is also a sticker that has been peeled off the back of the book, There is a sticker on the spine of this book. Multiple copies available this title. Quantity Available: 3. ISBN: 0072552174. ISBN/EAN: 9780072552171. Pictures of this item not already displayed here available upon request. Inventory No: 1560755626. Seller Inventory # 1560755626
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Marketing Management: Knowledge and Skills
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