Marketing with Student CD-ROM and PowerWeb

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9780072553390: Marketing with Student CD-ROM and PowerWeb

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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Kerin, Roger A.; Berkowitz, Eric N; Hartley, Steven W.; Rudelius, William; Kerin, Roger; Berkowitz, Eric; Hartley, Steven
Published by McGraw-Hill/Irwin
ISBN 10: 0072553391 ISBN 13: 9780072553390
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Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, William Rudelius, Roger Kerin, Eric Berkowitz, Steven Hartley
Published by McGraw-Hill/Irwin (2002)
ISBN 10: 0072553391 ISBN 13: 9780072553390
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Steven W. Hartley, Roger A. Kerin, William Rudeliu
ISBN 10: 0072553391 ISBN 13: 9780072553390
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