Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072553391 Ships promptly. Bookseller Inventory # HGT9538LXWZ122716H3542C
Book Description McGraw-Hill/Irwin, 2002. Hardcover. Book Condition: New. 7. Bookseller Inventory # DADAX0072553391
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800725533901.0