Retailing Management W/Student Tutorial CD-ROM - Hardcover

Michael Levy; Barton A. Weitz

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9780072553925: Retailing Management W/Student Tutorial CD-ROM

Synopsis

Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing.

An interactive website offers additional resources for the reader.

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About the Author

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

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