Synopsis
Cooper and Schindler’s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.r.r.
"synopsis" may belong to another edition of this title.
About the Author
Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.
"About this title" may belong to another edition of this title.
Search results for Business Research Methods with Student CD-ROM
Stock Image
Business Research Methods with Student CD-ROM
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072819790I3N00
Stock Image
Business Research Methods (8th Edn) (The McGraw-Hill/Irwin Series)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9780072819793. Seller Inventory # 9295517
Buy Used
US$ 24.40
US$ 21.07 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Business Research Methods
Seller: LiLi - La Liberté des Livres, CANEJAN, France
Seller rating 5 out of 5 stars
Condition: fine. l'article peut presenter de tres legers signes d'usure, petites rayures ou imperfections esthetiques. vendeur professionnel; envoi soigne en 24/48h. Seller Inventory # 2509150005685
Buy Used
US$ 72.70
US$ 74.97 shipping
Ships from France to U.S.A.
Ships from France to U.S.A.
Quantity: 1 available