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Synopsis
Jim O’Brien’s Introduction to Information Systems 11/E has been thoroughly revised to reflect the movement toward enterprise-wide business applications. All real world case studies have been updated to correspond with this movement as well. The text’s focus is on teaching the general business manager how to use and manage the most current IT technologies like the Internet, Intranets, and Extranets for electronic commerce and enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, and decision making. The coverage of security has been boosted in this edition to respond to increased threats of computer crime.
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About the Author
George M. Marakas is an associate professor of Information Systems at the School of Business at the University of Kansas. His teaching expertise includes Systems Analysis and Design, Technology-Assisted Decision Making, Electronic Commerce, Management of IS Resources, Behavioral IS Research Methods, and Data Visualization and Decision Support. In addition, George is an active researcher in the area of Systems Analysis Methods, Data Mining and Visualization, Creativity Enhancement, Conceptual Data Modeling, and Computer Self-Efficacy. George received his PhD in Information Systems from Florida International University in Miami and his MBA from Colorado State University. Throughout his academic career, George has distinguished himself both through his research and in the classroom. He has received numerous national teaching awards and his research has appeared in the top journals in his field. In addition to this text, he is also the author of three best-selling textbooks in information systems: Decision Support Systems for the 21st Century, Systems Analysis and Design: An Active Approach, and Data Warehousing, Mining, and Visualization: Core Concepts.
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