Study Guide to accompany Marketing - Softcover

Kerin,Roger; Berkowitz,Eric; Hartley,Steven; Rudelius,William

 
9780072828917: Study Guide to accompany Marketing

Synopsis

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

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