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Synopsis
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Strategic Management, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 8th edition will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text. The text and cases will include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
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About the Author
John Pearce (Wayne, PA) teaches at Villanova University.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill/Irwin
- Publication date2002
- ISBN 10 0072831545
- ISBN 13 9780072831542
- BindingPrinted Access Code
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Strategic Management with Powerweb and Business Week Card
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Strategic Management with PowerWeb and Business Week Card
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Strategic Management with PowerWeb and Business Week Card
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
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printed_access_code. Condition: Good. Has heavy shelf wear, but still a good reading copy. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10826091
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Strategic Management with PowerWeb and Business Week Card
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Strategic Management
Published by
Irwin Professional Publishing, 2003
ISBN 10: 0072831545
ISBN 13: 9780072831542
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Hardcover
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Strategic Management [Printed Access Code] Pearce, John A. and Robinson, Richard D.
ISBN 10: 0072831545
ISBN 13: 9780072831542
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Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United Kingdom
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