Synopsis
"This text is far superior to others. " Bob Muir,Coastal Carolina Community College"The primary reason I chose to use the Fry book was the fact it is organized quite differently than the other Intro books I had seen. . . . I think the authors have done an excellent job of developing an integrated text. " Kitty Campbell,Southeastern Oklahoma State University Highly-lauded in its first edition,Fry's Introduction to Business: An Integrated Framework builds on its tremendous success with the forthcoming second edition. His text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint,such as presenting marketing,management,and finance as separate entities or chapters,this text presents them as an integrated whole. The framework captures how businesses really work in today's world,and brings functions and processes together.
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About the Author
Fred L. Fry is Professor and Chair of the Business Management and Administration Department in the Foster College of Business Administration at Bradley University. His B.S., M.B.A., and Ph.D. are from Oklahoma State University. His teaching and research interests are in Entrepreneurship , Small Business Management, Strategic Management, and Introduction to Business. He has written or co-authored three books (two with Chuck Stoner) and has written more than forty papers and articles. He serves on the Editorial Review Boards of Entrepreneurship Theory and Practice, Journal of Small Business Strategy, and Journal of Socio-Economics. He serves on the board of the Illinois Business Hall of Fame and the Peoria Affiliate of Habitat for Humanity International.
Charles L. Stoner is the Robert A. McCord Professor of Executive Management Development in the Foster College of Business Administration at Bradley University. His B.S., M.B.A, and D.B.A. are from Florida State University. His areas of interest include Leadership, Team Building, Diversity, and Ethics. He currently teaches BMA 102, Bradley’s Introduction to Business course which is the underlying impetus for this book. He has co-authored two books (with Fred Fry) and has written numerous articles and papers. He is a much requested speaker and consultant among businesses in the Peoria area.
Richard E. Hattwick is a Professor at Western Illinois University. His B.A. is from Ohio Wesleyan University and his Ph.D. is from Vanderbilt University. His primary area of interest is Public Policy Economics. He is the founder and President of the Illinois Business Hall of Fame and American National Business Hall of Fame, Founder of the Journal of Behavioral Economics (now Journal of Socio-Economics) and Founder of the Journal of Business Leadership. In his role of president of the Illinois and American National Business Halls of Fame, he has presented scores of lectures throughout Illinois and the country based on business leaders who have made major impacts on the history of their own business and society in general.
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