Items related to Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb
Synopsis
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a Principles of Marketing that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the strategy parts of e-commerce first and technology...
About the Author
Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill/Irwin
- Publication date2003
- ISBN 10 0072865253
- ISBN 13 9780072865257
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages512
- Rating
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Introduction to E-Commerce, 2/E, with E-Commerce Powerweb
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