Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

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9780072865493: Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

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Hawkins, Del I.;Best, Roger J.;Coney, Kenneth A.
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Book Description McGraw-Hill Irwin, Boston, MA, 2004. Hardcover. Book Condition: New. 9th Edition. Still in Shrinkwrap Multiple copies available this title. Quantity Available: 12. ISBN: 0072865490. ISBN/EAN: 9780072865493. Pictures of this item not already displayed here available upon request. Inventory No: 1560791896. Bookseller Inventory # 1560791896

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Book Description McGraw-Hill/Irwin, 2004. Hardcover/CD-ROM. Book Condition: New. No Jacket. Ninth Edition. New 2004 Copyright In Hardcover And Factory Sealed CD-ROM Formats, Consumer Behavior, Building Marketing Strategy, Ninth Edition: Student Text With Factory Sealed LS Survey Data DDB Needham CD, Parts One-Six, Chapters 1-20, Chapters Summaries, Appendix A And B, Index, Full Color Illustrations, Full Color Photography, 790 Pages, Pictorial Blue And White Cover And Possible Light Shelf Wear (2004 Copyright) A5. Bookseller Inventory # 493777

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Hawkins, Delbert I; Best, Roger J; Coney, Kenneth A; Hawkins, Delbert; Best, Roger; Coney, Kenneth
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Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072865490 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-). Bookseller Inventory # 2BOOK4P390495

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Book Description McGraw-Hill Higher Education, 2003. Hardcover. Book Condition: Brand New. 9th hardback/cd-rom edition. 790 pages. 10.50x8.25x1.25 inches. In Stock. Bookseller Inventory # 0072865490

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