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Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Book Description McGraw-Hill/Irwin, 2003. Hardcover. Condition: New. Ships Fast! Satisfaction Guaranteed!. Seller Inventory # mon0000640392
Book Description McGraw-Hill/Irwin, 2004. Hardcover/CD-ROM. Condition: New. No Jacket. Ninth Edition. New 2004 Copyright In Hardcover And Factory Sealed CD-ROM Formats, Consumer Behavior, Building Marketing Strategy, Ninth Edition: Student Text With Factory Sealed LS Survey Data DDB Needham CD, Parts One-Six, Chapters 1-20, Chapters Summaries, Appendix A And B, Index, Full Color Illustrations, Full Color Photography, 790 Pages, Pictorial Blue And White Cover And Possible Light Shelf Wear (2004 Copyright) A5. Seller Inventory # 493777
Book Description McGraw-Hill/Irwin, 2003. Condition: New. book. Seller Inventory # M0072865490
Book Description McGraw-Hill Irwin, Boston, MA, 2004. Hardcover. Condition: New. 9th Edition. New. Still in Shrinkwrap Multiple copies available this title. Quantity Available: 12. ISBN: 0072865490. ISBN/EAN: 9780072865493. Pictures of this item not already displayed here available upon request. Inventory No: 1560791896. Seller Inventory # 1560791896
Book Description McGraw-Hill Higher Education, 2003. Hardcover. Condition: Brand New. 9th hardback/cd-rom edition. 790 pages. 10.50x8.25x1.25 inches. In Stock. Seller Inventory # 0072865490
Book Description McGraw-Hill/Irwin. Hardcover. Condition: New. 0072865490 New Condition. Seller Inventory # NEW99.3020321
Book Description McGraw-Hill/Irwin, 2003. Hardcover. Condition: New. 9. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0072865490n