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Synopsis
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Consumer Behavior: Building Marketing Strategy: With "DDB Needham" Data Disk
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_478663621
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Consumer Behavior: Building Marketing Strategy: With "DDB Needham" Data Disk
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_473614145
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Consumer Behavior: Building Marketing Strategy
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: ninth ] Publisher: McGraw-Hill/Irwin Pub Date: 3/12/2003 Binding: Hardcover Pages: 768 ninth edition. Seller Inventory # 6897995
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Consumer Behavior, Building Marketing Strategy, Ninth Edition: Student Text With Factory Sealed LS Survey Data DDB Needham CD (2004 Copyright)
Seller: Bookworksonline, Crossville, TN, U.S.A.
Seller rating 5 out of 5 stars
Hardcover/CD-ROM. Condition: New. No Jacket. Ninth Edition. New 2004 Copyright In Hardcover And Factory Sealed CD-ROM Formats, Consumer Behavior, Building Marketing Strategy, Ninth Edition: Student Text With Factory Sealed LS Survey Data DDB Needham CD, Parts One-Six, Chapters 1-20, Chapters Summaries, Appendix A And B, Index, Full Color Illustrations, Full Color Photography, 790 Pages, Pictorial Blue And White Cover And Possible Light Shelf Wear (2004 Copyright) A5. Seller Inventory # 493777
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
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Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0072865490.VG
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0072865490.G
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0072865490.VG
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy! Seller Inventory # GWV.0072865490.LN
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072865490I4N00
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072865490I3N00