Synopsis
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Consumer Behavior: Building Marketing Strategy: With "DDB Needham" Data Disk
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Consumer Behavior: Building Marketing Strategy
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: ninth ] Publisher: McGraw-Hill/Irwin Pub Date: 3/12/2003 Binding: Hardcover Pages: 768 ninth edition. Seller Inventory # 6897995
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Consumer Behavior, Building Marketing Strategy, Ninth Edition: Student Text With Factory Sealed LS Survey Data DDB Needham CD (2004 Copyright)
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Hardcover/CD-ROM. Condition: New. No Jacket. Ninth Edition. New 2004 Copyright In Hardcover And Factory Sealed CD-ROM Formats, Consumer Behavior, Building Marketing Strategy, Ninth Edition: Student Text With Factory Sealed LS Survey Data DDB Needham CD, Parts One-Six, Chapters 1-20, Chapters Summaries, Appendix A And B, Index, Full Color Illustrations, Full Color Photography, 790 Pages, Pictorial Blue And White Cover And Possible Light Shelf Wear (2004 Copyright) A5. Seller Inventory # 493777
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Consumer Behavior: Building Marketing Strategy, 9th
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McGraw-Hill Irwin, Boston, MA, 2004
ISBN 10: 0072865490
ISBN 13: 9780072865493
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Hardcover. Condition: Very Good. 9th Edition. The book appears New and unsued. The text is clean, the upper front corner has a light ding. otherwise in very nice condition. Quantity Available: 1. ISBN: 0072865490. ISBN/EAN: 9780072865493. Pictures of this item not already displayed here available upon request. Inventory No: 1560788854. Seller Inventory # 1560788854
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Consumer Behavior: Building Marketing Strategy, 9th
Published by
McGraw-Hill Irwin, Boston, MA, 2004
ISBN 10: 0072865490
ISBN 13: 9780072865493
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Consumer Behavior 9th Edition
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Consumer Behavior: Building Marketing Strategy, 9th
Published by
McGraw-Hill Irwin, Boston, MA, 2004
ISBN 10: 0072865490
ISBN 13: 9780072865493
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Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Very Good. 9th Edition. The text has highlighting, the cover has light corner scuffs, Includes CD Quantity Available: 1. ISBN: 0072865490. ISBN/EAN: 9780072865493. Pictures of this item not already displayed here available upon request. Inventory No: 1560794306. Seller Inventory # 1560794306