Service Management w/ Student CD-Rom - Hardcover

Fitzsimmons, James A.; Fitzsimmons, Mona J.; Fitzsimmons, James; Fitzsimmons, Mona

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9780072868203: Service Management w/ Student CD-Rom

Synopsis

Service Management, 4/e by James and Mona Fitzsimmons is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management, 4/e also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.

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Other Popular Editions of the Same Title

9780072959581: MP Service Management with student CD with Service Model CD

Featured Edition

ISBN 10:  0072959584 ISBN 13:  9780072959581
Publisher: McGraw-Hill/Irwin, 2003
Hardcover