This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2004. Paperback. Book Condition: New. 5. Bookseller Inventory # DADAX0072882565
Book Description McGraw-Hill Humanities/Social Sciences/Languages. PAPERBACK. Book Condition: New. 0072882565 New Condition. Bookseller Inventory # NEW6.0031552
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800728825681.0