Marketing Channels: A Relationship Management Approach

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9780072895124: Marketing Channels: A Relationship Management Approach
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This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

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Other Popular Editions of the Same Title

9780256178029: Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)

Featured Edition

ISBN 10:  025617802X ISBN 13:  9780256178029
Publisher: Richard d Irwin, 1996
Hardcover

9780071121002: Marketing Channels: A Relationship Management Approach

McGraw..., 2001
Softcover

9780073972985: Marketing Channels: A Relationship Management Approach

McGraw..., 1998
Hardcover

9780071146364: Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)

McGraw..., 1996
Softcover

9780071238397: Marketing Channels: Managing Supply Chain Relationships

McGraw..., 2004
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