This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin. Hardcover. Condition: New. 0072895128 Ships promptly from Texas. Seller Inventory # Z0072895128ZN
Book Description McGraw-Hill/Irwin, 2001. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB0072895128
Book Description McGraw-Hill/Irwin, 2001. Hardcover. Condition: New. Never used!. Seller Inventory # P110072895128
Book Description Condition: New. New. Seller Inventory # S-0072895128
Book Description McGraw-Hill/Irwin, 2001. Condition: New. book. Seller Inventory # M0072895128