Formulation, Implementation, and Control of Competitive Strategy - Hardcover

John A. Pearce

Hardcover

ISBN 10: 0072946881 ISBN 13: 9780072946888

Publisher: Mcgraw-Hill (Tx), 2004

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.

About this title

About the Author

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Edition details

• Publisher: Mcgraw-Hill (Tx)
• Publication date: 2004
• Language: English
• ISBN 10: 0072946881
• ISBN 13: 9780072946888
• Binding: Hardcover
• Number of pages: 392