Strategic Management: Creating Competitive Advantages

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9780072952421: Strategic Management: Creating Competitive Advantages

A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.

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Gregory G. Dess
Published by Mcgraw-Hill College (2004)
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Book Description McGraw-Hill Irwin, Boston, MA, 2005. Softcover. Book Condition: New. 2nd Edition. Book is New, Excellent condition. Quantity Available: 1. ISBN: 0072952423. ISBN/EAN: 9780072952421. Pictures of this item not already displayed here available upon request. Inventory No: 1560794330. Bookseller Inventory # 1560794330

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Dess, Gregory G.; Lumpkin, G. T.
Published by McGraw-Hill Irwin, Boston, MA (2005)
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