Strategic Marketing (McGraw-Hill/Irwin Series in Marketing)

3.99 avg rating
( 135 ratings by Goodreads )
 
9780072966343: Strategic Marketing (McGraw-Hill/Irwin Series in Marketing)

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

David Cravens; Nigel Piercy
ISBN 10: 0072966343 ISBN 13: 9780072966343
New Quantity Available: 2
Seller
Books-FYI, Inc.
(cadiz, KY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 23M000003B1A

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 5.18
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

David Cravens, Nigel Piercy
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072966343 ISBN 13: 9780072966343
New Hardcover Quantity Available: 1
Seller
Solr Books
(Skokie, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2005. Hardcover. Book Condition: New. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000537248

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 5.18
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Nigel Piercy and David W. Cravens
ISBN 10: 0072966343 ISBN 13: 9780072966343
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800729663431.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.33
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

CRAVENS
ISBN 10: 0072966343 ISBN 13: 9780072966343
New Softcover Quantity Available: 10
International Edition
Seller
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABESTTND2420

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.53
Convert Currency

Add to Basket

Shipping: US$ 5.17
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

CRAVENS
ISBN 10: 0072966343 ISBN 13: 9780072966343
New Softcover Quantity Available: 10
International Edition
Seller
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEDUPPP1895

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.53
Convert Currency

Add to Basket

Shipping: US$ 5.17
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

David Cravens
ISBN 10: 0072966343 ISBN 13: 9780072966343
New Paperback Quantity Available: 5
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 8th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 299071

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.39
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

David Cravens
ISBN 10: 0072966343 ISBN 13: 9780072966343
New Paperback Quantity Available: 1
International Edition
Seller
Nick Book House
(fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 4265

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.44
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Cravens
ISBN 10: 0072966343 ISBN 13: 9780072966343
New Quantity Available: 6
International Edition
Seller
SnowWise
(Bangkok, -, Thailand)
Rating
[?]

Book Description Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 8 edition, , Color Printing, Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 100259

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.75
Convert Currency

Add to Basket

Shipping: US$ 19.00
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Cravens
ISBN 10: 0072966343 ISBN 13: 9780072966343
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-8780

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.76
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

10.

David Cravens; Nigel Piercy
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072966343 ISBN 13: 9780072966343
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2005. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072966343

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.53
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book