Items related to Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill/Irwin
- Publication date2005
- ISBN 10 0072966343
- ISBN 13 9780072966343
- BindingHardcover
- Number of pages752
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Strategic Marketing
Published by
McGraw-Hill Education
(2005)
ISBN 10: 0072966343
ISBN 13: 9780072966343
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 253127-75
Buy Used
US$ 4.08
Convert currency
Stock Image
Strategic Marketing
Published by
McGraw-Hill Education
(2005)
ISBN 10: 0072966343
ISBN 13: 9780072966343
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP82649503
Buy Used
US$ 4.08
Convert currency
Stock Image
Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
McGraw-Hill/Irwin
(2005)
ISBN 10: 0072966343
ISBN 13: 9780072966343
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_290596121
Buy Used
US$ 4.00
Convert currency
Stock Image
Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
McGraw-Hill/Irwin
(2005)
ISBN 10: 0072966343
ISBN 13: 9780072966343
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_317917090
Buy Used
US$ 4.00
Convert currency
Stock Image
Strategic Marketing
Published by
Irwin/McGraw-Hill
(2005)
ISBN 10: 0072966343
ISBN 13: 9780072966343
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.5. Seller Inventory # G0072966343I3N00
Buy Used
US$ 7.98
Convert currency
Stock Image
Strategic Marketing, 8th
Published by
McGraw-Hill Irwin, Boston, MA
(2006)
ISBN 10: 0072966343
ISBN 13: 9780072966343
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Very Good. 8th Edition. Highlighting and marking in text, minor shelf and corner wear to cover Quantity Available: 1. ISBN: 0072966343. ISBN/EAN: 9780072966343. Pictures of this item not already displayed here available upon request. Inventory No: 1560799828. Seller Inventory # 1560799828
Buy Used
US$ 66.00
Convert currency
Stock Image
Strategic Marketing, 8th
Published by
McGraw-Hill Irwin, Boston, MA
(2006)
ISBN 10: 0072966343
ISBN 13: 9780072966343
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Very Good. 8th Edition. The text has highlighting, has a pull on the binding inside the back cover, The cover has a very small torn area on the front, otherwise in nice condition. Quantity Available: 1. ISBN: 0072966343. ISBN/EAN: 9780072966343. Pictures of this item not already displayed here available upon request. Inventory No: 1560799170. Seller Inventory # 1560799170
Buy Used
US$ 80.00
Convert currency