Strategic Management: Formulation, Implementation, and Control

Pearce, John A; Robinson Jr, Richard B

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9780072980073: Strategic Management: Formulation, Implementation, and Control

Synopsis

Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.

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About the Author

John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

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