Public Relations Writing: The Essentials of Style and Format - Softcover

Bivins,Thomas; Bivins, Thomas

Softcover

ISBN 10: 007301799X ISBN 13: 9780073017990

Publisher: McGraw-Hill Humanities/Social Sciences/Languages, 2004

Synopsis

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

About this edition

• Publisher: McGraw-Hill Humanities/Social Sciences/Languages
• Publication date: 2004
• ISBN 10: 007301799X
• ISBN 13: 9780073017990
• Binding: Paperback
• Edition number: 5
• Number of pages: 384