Managing Product and Service Development: Text and Cases

3.5 avg rating
( 2 ratings by GoodReads )
 
9780073023014: Managing Product and Service Development: Text and Cases

This text offers a new option for instructors interested in emphasizing a balance between products and services.
Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project. This book does not require training or experience in a technical field but addresses the role of new technologies in product development.
In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructor’s Manual (IM), as only part of this text’s proven teaching materials, describes an optional student project that complements in-class sessions.

"synopsis" may belong to another edition of this title.

About the Author:

Stefan H. Thomke is Associate Professor of technology and operations management at Harvard Business School.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Thomke, Stefan
Published by McGraw-Hill/Irwin 2006-01-27 (2006)
ISBN 10: 0073023019 ISBN 13: 9780073023014
New Softcover Quantity Available: 1
International Edition
Seller
centurytextbooks
(Nutley, NJ, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin 2006-01-27, 2006. Softcover. Book Condition: New. 1. 1 International Edition Book, Super Brand new with dust cover shrink wrap, Very fast shipping within 36 hours by DHL, TNT global express, You can GET IT in 2-5 business days, We ship from multiple location in USA, Singapore, Thailand and India , CD-ROM and/or Access code and/or Acessories may or may not be available with the book. Bookseller Inventory # 0073023019

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.01
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Thomke, Stefan
Published by McGraw-Hill (2006)
ISBN 10: 0073023019 ISBN 13: 9780073023014
New Softcover Quantity Available: 20
International Edition
Seller
United College Bookstore (UCB) / KUL6632
(Springfield Gardens, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![755XMG ManagingProductServ]. Bookseller Inventory # 007302301900117

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.67
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Thomke, Stefan
Published by McGraw-Hill (2006)
ISBN 10: 0073023019 ISBN 13: 9780073023014
New Softcover Quantity Available: 20
International Edition
Seller
CollegebookDirect Australia
(Melbourne, VIC, Australia)
Rating
[?]

Book Description McGraw-Hill, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![755XMG ManagingProductServ]. Bookseller Inventory # 007302301900117

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.79
Convert Currency

Add to Basket

Shipping: US$ 2.10
From Australia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Thomke, Stefan
Published by McGraw-Hill Higher Education
ISBN 10: 0073023019 ISBN 13: 9780073023014
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, 1st Edition, International Edition . Bookseller Inventory # 0073023019

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.95
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds

5.

Thomke, Stefan
Published by McGraw-Hill/Irwin (2006)
ISBN 10: 0073023019 ISBN 13: 9780073023014
New Hardcover Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. Bookseller Inventory # P110073023019

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.08
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

6.

Thomke, Stefan
Published by McGraw-Hill/Irwin
ISBN 10: 0073023019 ISBN 13: 9780073023014
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0073023019 New Condition. Bookseller Inventory # NEW6.0032184

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

7.

Thomke, Stefan
Published by McGraw-Hill/Irwin (2006)
ISBN 10: 0073023019 ISBN 13: 9780073023014
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0073023019

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 90.06
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds