Synopsis
"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Consumer Behavior: Building Marketing Strategy
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Consumer Behavior: Building Marketing Strategy
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Consumer Behavior Building Marketing Strategy 10th Edition
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Hardcover. Condition: Good. Tenth Edition. Text appears to be clean. Cover has some wear. Spine is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073101370. ISBN/EAN: 9780073101378. Pictures of this item not already displayed here available upon request. Inventory No: 1561032391. Seller Inventory # 1561032391
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Consumer Behavior: Building Marketing Strategy
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