Synopsis
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
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About the Authors
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
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Product Design and Development
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ISBN 10: 0073101427
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Product Design and Development
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McGraw-Hill Higher Education, 2007
ISBN 10: 0073101427
ISBN 13: 9780073101422
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