Essentials of Contemporary Advertising

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9780073136660: Essentials of Contemporary Advertising

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

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William Arens; David Schaefer
Published by McGraw-Hill/Irwin (2006)
ISBN 10: 0073136662 ISBN 13: 9780073136660
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William Arens, David Schaefer
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Arens,William, Schaefer,David
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Arens, Schaefer (Author)
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Book Description McGraw-Hill, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![6278MG EssentialsContempoAdvert]. Bookseller Inventory # 007313666200354

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Arens, Schaefer (Author)
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Book Description McGraw-Hill, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![6278MG EssentialsContempoAdvert]. Bookseller Inventory # 007313666200354

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Arens, William: Schaefer, David H.
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Book Description McGraw-Hill Irwin, Boston, MA, 2007. Softcover. Book Condition: New. Edition Unstated. New!! May have minor shelf wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073136662. ISBN/EAN: 9780073136660. Pictures of this item not already displayed here available upon request. Inventory No: 1561026776. Bookseller Inventory # 1561026776

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Arens, William: Schaefer, David H.
Published by McGraw-Hill Irwin, Boston, MA (2007)
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Book Description McGraw-Hill Irwin, Boston, MA, 2007. Softcover. Book Condition: New. Edition Unstated. Book is still in shrink wrap!!!! Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073136662. ISBN/EAN: 9780073136660. Pictures of this item not already displayed here available upon request. Inventory No: 1561005186. Bookseller Inventory # 1561005186

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Arens William F.
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ISBN 10: 0073136662 ISBN 13: 9780073136660
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 592. Bookseller Inventory # 7578034

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