Items related to Essentials of Contemporary Advertising
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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About the Author:
Michael F. Weigold is a professor of Advertising in the College of Journalism and Communications at the University of Florida.
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- PublisherMcGraw-Hill/Irwin
- Publication date2006
- ISBN 10 0073136662
- ISBN 13 9780073136660
- BindingPaperback
- Edition number1
- Number of pages592
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Essentials of Contemporary Advertising
Published by
McGraw-Hill/Irwin
(2006)
ISBN 10: 0073136662
ISBN 13: 9780073136660
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Paperback
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Essentials of Contemporary Advertising
Published by
McGraw-Hill Irwin, Boston, MA
(2007)
ISBN 10: 0073136662
ISBN 13: 9780073136660
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Book Description Softcover. Condition: New. Edition Unstated. Book is still in shrink wrap!!!! Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073136662. ISBN/EAN: 9780073136660. Pictures of this item not already displayed here available upon request. Inventory No: 1561005186. Seller Inventory # 1561005186
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Essentials of Contemporary Advertising
Published by
McGraw-Hill Irwin, Boston, MA
(2007)
ISBN 10: 0073136662
ISBN 13: 9780073136660
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Softcover
Quantity: 1
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Book Description Softcover. Condition: New. Edition Unstated. New!! May have minor shelf wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073136662. ISBN/EAN: 9780073136660. Pictures of this item not already displayed here available upon request. Inventory No: 1561026776. Seller Inventory # 1561026776
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