ABC's of Relationship Selling w/ACT! Express CD-ROM (McGraw-Hill/Irwin Series in Marketing) - Softcover

Futrell, Charles M.

Softcover

ISBN 10: 0073203157 ISBN 13: 9780073203157

Publisher: McGraw-Hill/Irwin, 2004

Synopsis

ABC’s of Relationship Selling, 8/e by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the author’s sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 2004
• ISBN 10: 0073203157
• ISBN 13: 9780073203157
• Binding: Paperback
• Number of pages: 548