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Introducing Communication Theory: Analysis and Application - Softcover

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Synopsis

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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About the Author

Richard L. West, Ph.D., is Professor and Chair of the Department of Communication Studies at Emerson College. He received his B.A. And M.A. from Illinois State University and his Ph.D. from Ohio University. Rich has been teaching since 1994. He began teaching communication theory as a graduate student and has taught the class with enrollments spanning 12-200 students!

He is the Immediate Past President of the...

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ISBN 10:  1259870324 ISBN 13:  9781259870323
Publisher: McGraw Hill, 2017
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