Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Book Description McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. 10. Bookseller Inventory # DADAX0073261548
Book Description McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # 0073261548
Book Description McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. Bookseller Inventory # P110073261548
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800732615461.0
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0073261548 New Condition. Bookseller Inventory # NEW6.1033495
Book Description Irwin Professional Pub, 2006. Hardcover. Book Condition: Brand New. 10 hardback/cd-rom edition. 790 pages. 10.50x8.50x1.50 inches. In Stock. Bookseller Inventory # __0073261548