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Synopsis
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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- PublisherMcGraw-Hill/Irwin
- Publication date2006
- ISBN 10 0073261548
- ISBN 13 9780073261546
- BindingHardcover
- LanguageEnglish
- Number of pages790
- Rating
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International Edition
Consumer Behavior with DDB Needham Data Disk
Published by
McGraw-Hill Higher Education, 2006
ISBN 10: 0073261548
ISBN 13: 9780073261546
Used
Hardcover
Seller: TextbookRush, Grandview Heights, OH, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. No Supplement, Softcover, International Edition. This is an International Edition. Seller Inventory # 42761832
Quantity: 3 available
International Edition
Consumer Behavior with DDB Needham Data Disk
Published by
McGraw-Hill Higher Education, 2006
ISBN 10: 0073261548
ISBN 13: 9780073261546
Used
Hardcover
Seller: TextbookRush, Grandview Heights, OH, U.S.A.
Seller rating 4 out of 5 stars
Condition: Like New. Softcover, International Edition. This is an International Edition. Seller Inventory # 42791097
Quantity: 1 available
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Consumer Behavior with DDB Needham Data Disk
Published by
McGraw-Hill Higher Education, 2006
ISBN 10: 0073261548
ISBN 13: 9780073261546
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 10 Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP73781818
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Consumer Behavior with DDB Life Style StudyTM Data Disk
Seller: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_321345326
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Consumer Behavior with DDB Life Style StudyTM Data Disk
Seller: Wrigley Books, Austin, TX, U.S.A.
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Hardcover. Condition: good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780073261546-G
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Consumer Behavior: Building Marketing Strategy; 10th Edition
Published by
McGraw-Hill/Irwin, Boston, 2007
ISBN 10: 0073261548
ISBN 13: 9780073261546
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: No Dust Jacket. 10th Edition. Some shelf and corner wear with some scuffing to cover. Text appears clean. Has a little "doodling" on the inside front cover. Has bookstore Stickers on the Spine and Back Cover. Binding is tight and solid in very good condition. Good study copy. Looks Nice. Size: 27 cm + 1 CD-ROM (4. 790 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Consumer behavior United States; ISBN: 0073261548. ISBN/EAN: 9780073261546. Dewey Code: 658.8/3420973 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561006300. Seller Inventory # 1561006300
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Consumer Behavior with DDB Life Style StudyTM Data Disk
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Consumer Behavior with DDB Life Style StudyTM Data Disk
Seller: Mispah books, Redhill, SURRE, United Kingdom
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Hardcover. Condition: Like New. Like NewLIKE NEW. book. Seller Inventory # ERICA83600732615483
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