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Crafting and Executing Strategy: Text and Reading (STRATEGIC MANAGEMENT: CONCEPTS AND CASES) - Softcover
Synopsis
Thompson, Strickland and Gamble's, CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. This paperback version of the text does not contain any cases, but it does include 21 readings from noted business writers that support the concepts in the main text portion. Instructors who would like to create their own case packets to go with this book should go to www.mhhe.com/primis to make their selections.
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About the Author
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
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- PublisherMcGraw-Hill/Irwin
- Publication date2006
- ISBN 10 0073269808
- ISBN 13 9780073269801
- BindingPerfect Paperback
- LanguageEnglish
- Number of pages620
- Rating
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Crafting and Executing Strategy : The Quest for Competitive Advantage, Text and Readings
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Crafting and Executing Strategy : The Quest for Competitive Advantage, Text and Readings
Published by
McGraw-Hill Higher Education, 2006
ISBN 10: 0073269808
ISBN 13: 9780073269801
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