Introduction to Mass Communication: Media Literacy and Culture

3.56 avg rating
( 62 ratings by GoodReads )
 
9780073289137: Introduction to Mass Communication: Media Literacy and Culture

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

"synopsis" may belong to another edition of this title.

About the Author:

Stanley Baran earned his Ph.D. in Communication research at the University of Massacusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Film's graduate program for 6 of his 9 years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000 students campus, the College of Communication's Teaching Excellence Award as that college's outstanding professor, and Utmost Magazine's Student Poll for best instructor; Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television, Radio, Film, and Theatre. At SJSU he was named President's Scholar as the university's outstanding researcher. Now, he teaches at Bryant University, where he is the founding chairman of that school's Communication Department. Among the other experiences that helped shaped this book are his service as a judge for the Fulbright Scholar Awards and his many years of professional activity in audience research, writing for radio, and producing for television. Dr. Baran has published 10 books and scores of scholarly articles, and he sits or has sat on the editorial boards of five journals. His work has been translated into half a dozen languages. He is a skilled sailor and plays tenor sax in the Wakefield, Rhode Island, Civil Band. He is married to Susan Baran and has three very cool children, Simmony, Matt, and Jordan.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Stanley J. Baran
Published by McGraw-Hill College, Blacklick, Ohio, U.S.A. (2008)
ISBN 10: 0073289132 ISBN 13: 9780073289137
New Soft cover Quantity Available: 2
International Edition
Seller
AMG Book Store
(Pandan Indah, Malaysia)
Rating
[?]

Book Description McGraw-Hill College, Blacklick, Ohio, U.S.A., 2008. Soft cover. Book Condition: New. This is INTERNATIONAL EDITION! BRAND NEW Premium Quality International Student Edition (ISE). Softcover, Color-Printed Textbook Wrapped in Good Condition. Ship via UPS/DHL. All books mainly ship from Asia countries. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries. For fast processing, please choose to ship with Expedite! Thank you for visiting my store!. Bookseller Inventory # 003525

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.00
Convert Currency

Add to Basket

Shipping: US$ 9.99
From Malaysia to U.S.A.
Destination, Rates & Speeds

2.

Stanley J. Baran
Published by Mcgraw-Hill College (2008)
ISBN 10: 0073289132 ISBN 13: 9780073289137
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill College, 2008. Paperback. Book Condition: New. 5 Pap/Cdr. Bookseller Inventory # DADAX0073289132

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.75
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Stanley J. Baran
Published by Mcgraw-Hill College
ISBN 10: 0073289132 ISBN 13: 9780073289137
New PAPERBACK Quantity Available: 3
Seller
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description Mcgraw-Hill College. PAPERBACK. Book Condition: New. 0073289132 Brand new book. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU002568

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.00
Convert Currency

Add to Basket

Shipping: US$ 11.50
From Malaysia to U.S.A.
Destination, Rates & Speeds

4.

Stanley J. Baran
Published by Mcgraw-Hill College
ISBN 10: 0073289132 ISBN 13: 9780073289137
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill College. PAPERBACK. Book Condition: New. 0073289132 New Condition. Bookseller Inventory # NEW6.0032892

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 69.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

5.

Stanley J. Baran
ISBN 10: 0073289132 ISBN 13: 9780073289137
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800732891371.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 114.44
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds