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Synopsis
The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization.
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About the Author
Paige Baltzan is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Paige holds a B.S.B.A from Bowling Green State University and an M.B.A. from the University of Denver. Paige’s primary concentration focuses on object-oriented technologies and systems development methodologies. Paige has been teaching Systems Analysis and Design, Telecommunications and Networking, and Software Engineering at the University of Denver for the past three years. Paige has published supplemental materials for several McGraw-Hill publications including Using Information Technology. Paige lives in Lakewood, Colorado, with her husband, Tony and daughter, Hannah.
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- PublisherMcGraw-Hill/Irwin
- Publication date2008
- ISBN 10 0073376736
- ISBN 13 9780073376738
- BindingHardcover
- Edition number2
- Number of pages552
- Rating
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