Contemporary Advertising

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9780073381077: Contemporary Advertising

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

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Christian Arens; Michael Weigold; William Arens
Published by McGraw-Hill/Irwin (2008)
ISBN 10: 0073381071 ISBN 13: 9780073381077
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Christian Arens; Michael Weigold; William Arens
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Christian Arens; Michael Weigold; William Arens
Published by McGraw-Hill/Irwin (2008)
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Book Description McGraw-Hill/Irwin, 2008. Softcover. Book Condition: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Bookseller Inventory # ca

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