Items related to Consumer Behavior: Building Marketing Strategy
Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill/Irwin
- Publication date2009
- ISBN 10 0073381101
- ISBN 13 9780073381107
- BindingHardcover
- LanguageEnglish
- Number of pages832
- Rating
Other Popular Editions of the Same Title
Search results for Consumer Behavior: Building Marketing Strategy
Stock Image
Consumer Behavior: Building Marketing Strategy
Seller: Gulf Coast Books, Memphis, TN, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0073381101-3-24102733
Quantity: 1 available
Stock Image
Consumer Behavior: Building Marketing Strategy
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.65. Seller Inventory # G0073381101I3N00
Quantity: 1 available
Seller Image
Consumer Behavior: Building Marketing Strategy
Seller: College Textbook, Tulsa, OK, U.S.A.
Seller rating 1 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: Good. Seller Inventory # 000431
Quantity: 1 available
Stock Image
Consumer Behavior: Building Marketing Strategy
Seller: Wrigley Books, Austin, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: acceptable. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780073381107-A
Quantity: 1 available
Stock Image
Consumer Behavior: Building Marketing Strategy
Seller: Wrigley Books, Austin, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780073381107-G
Quantity: 3 available
Stock Image
Consumer Behavior: Building Marketing Strategy
Seller: Wrigley Books, Austin, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: very good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780073381107-V
Quantity: 6 available
Stock Image
Consumer Behavior: Building Marketing Strategy 11th Edition
Published by
McGraw-Hill College, USA, 2009
ISBN 10: 0073381101
ISBN 13: 9780073381107
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. 11th Edition. Text appears to have multiple markings such as highlighting, underlining & writing. Cover has wear and corner bumps. The spine is in good condition with some wear. Multiple copies available this title. Quantity Available: 7. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381101. ISBN/EAN: 9780073381107. Pictures of this item not already displayed here available upon request. Inventory No: 1561036163. Seller Inventory # 1561036163
Quantity: 7 available
Stock Image
Consumer Behavior: Building Marketing Strategy 11th Edition
Published by
McGraw-Hill College, USA, 2009
ISBN 10: 0073381101
ISBN 13: 9780073381107
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. 11th Edition. Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with some wear. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381101. ISBN/EAN: 9780073381107. Pictures of this item not already displayed here available upon request. Inventory No: 1561036164. Seller Inventory # 1561036164
Quantity: 6 available
Stock Image
Consumer Behavior: Building Marketing Strategy
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: New. Seller Inventory # Abebooks69825
Quantity: 1 available