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Synopsis
Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
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About the Author
One of CWL HIll's studens at UW
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Strategic Management of Technological Innovation, 3rd Edition
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Strategic Management of Technological Innovation, 3rd Edition
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McGraw-Hill/Irwin (edition 3rd), 2009
ISBN 10: 007338156X
ISBN 13: 9780073381565
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Strategic Management of Technological Innovation
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Strategic Management of Technological Innovation
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Strategic Management of Technological Innovation
Published by
McGraw-Hill Education - Europe, 2009
ISBN 10: 007338156X
ISBN 13: 9780073381565
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condition: Very Good. A comprehensive text for the Technology and Innovation Management course. It offers an approach that synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. Seller Inventory # CIN007338156XVG
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Strategic Management of Technological Innovation, 3rd Edition
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paperback. Condition: Good. 3rd. Corners are slightly bent. Used - Good. Seller Inventory # 9-L-5-0189
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Strategic Management of Technological Innovation, 3rd Edition
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Strategic Management of Technological Innovation
Published by
McGraw-Hill Companies, The, 2009
ISBN 10: 007338156X
ISBN 13: 9780073381565
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Strategic Management of Technological Innovation
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Strategic Management of Technological Innovation
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 3rd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 7957919-6
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