Synopsis
Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
"synopsis" may belong to another edition of this title.
About the Author
Over the past twenty-five years Professor Paul A. Argenti (Hanover, NH) has provided management, leadership, and corporate communication consulting and training for over 100 corporations and non-profit organizations around the world. His clients cover a broad range including Sony, Nokia, General Electric, and Novartis. He is currently Professor of Corporate Communication, Tuck School of Business. Argenti has taught management and corporate communication starting in 1977 at the Harvard Business School, from 1979-81 at the Columbia Business School and since 1981 as a faculty member at Dartmouth’s Tuck School of Business, which is one of the most highly rated and prestigious business schools in the world. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics in Finland, Erasmus University in the Netherlands, Columbia and London Business School’s Global EMBA program, and Singapore Management University. He currently serves as Faculty Director for the Tuck’s Leadership and Strategic Impact program. His most recent books include: Strategic Corporate Communication, published by McGraw-Hill and The Fast Forward MBA Pocket Reference (second edition), which was released through Wiley. His is the author of articles for both academic and managerial journals such as the Harvard Business Review, Sloan Management Review, Leader to Leader, and California Management Review.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Corporate Communication
Stock Image
Corporate Communication
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: seventh ] Publisher: McGraw-Hill Education Pub Date: 10/1/2015 Binding: Paperback Pages: 336 seventh edition. Seller Inventory # 6626522
Stock Image
Corporate Communication
Published by
McGraw Hill (edition 7), 2015
ISBN 10: 007340327X
ISBN 13: 9780073403274
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. 7. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 007340327X-7-1
Stock Image
Corporate Communication
Seller: Campus Bookstore, Denton, TX, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000134950
Seller Image
Corporate Communication
Seller: MERS Goodwill, Saint Louis, MO, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. Seller Inventory # MERV.007340327X.A
Stock Image
Corporate Communication
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 7th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001673962U
Seller Image
Corporate Communication
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 22110236-5
Stock Image
Corporate Communication
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 22110236-5
Buy Used
US$ 87.20
US$ 20.14 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 6 available
Stock Image
Corporate Communication
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. 7th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001673962N