Essentials of Economics is the market leader for the one-semester survey course. In just about 400 pages, it provides a solid introduction to the core concepts of economics with an emphasis on real-world examples and current events. Essentials has earned its popular success because, unlike other books on the market, it is free of the abstract and complex theory that requires more time than this course allows. Instead, the text is clean and concise, with many examples of significance to students today, including Headlines and Policy Perspectives that use current events to help illustrate the topics discussed. This real-world policy emphasis is a distinctive feature of Schiller’s text and is integral to its dominance of the survey text market.
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Bradley R. Schiller has over four decades of experience teaching introductory economics at American University, the University of California (Berkeley and Santa Cruz), the University of Maryland, and the University of Nevada (Reno). He has given guest lectures at more than 300 colleges ranging from Fresno, California, to Istanbul, Turkey. Dr. Schiller’s unique contribution to teaching is his ability to relate basic principles to current socioeconomic problems, institutions, and public policy decisions. This perspective is evident throughout Essentials of Economics. Dr. Schiller derives this policy focus from his extensive experience as a Washington consultant. He has been a consultant to most major federal agencies, many congressional committees, and political candidates. In addition, he has evaluated scores of government programs and helped design others. His studies of income inequality, poverty, discrimination, training programs, tax reform, pensions, welfare, Social Security, and lifetime wage patterns have appeared in both professional journals and popular media. Dr. Schiller is also a frequent commentator on economic policy for television, radio, and newspapers. Dr. Schiller received his PhD from Harvard and his BA degree, with great distinction, from the University of California (Berkeley). When not teaching, writing, or consulting, Professor Schiller is typically on a tennis court, schussing down a ski slope, or enjoying the crystal blue waters of Lake Tahoe.
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