Synopsis
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill Humanities/Social Sciences/Languages, 2007
ISBN 10: 0073511927
ISBN 13: 9780073511924
Used
Softcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0073511927.VG
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill Humanities/Social Sciences/Languages, 2007
ISBN 10: 0073511927
ISBN 13: 9780073511924
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0073511927I3N00
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill Humanities/Social Sciences/Languages, 2007
ISBN 10: 0073511927
ISBN 13: 9780073511924
Used
paperback
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 6th Edition. Corners are slightly bent. Used - Good. Seller Inventory # 14-A-5-0140
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill Humanities Social, 2007
ISBN 10: 0073511927
ISBN 13: 9780073511924
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: Very Good. 6th Edition. Text appears clean, but may contain some marks that we missed. Light Shelf Wear, Looks nice. 377 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073511927. ISBN/EAN: 9780073511924. Pictures of this item not already displayed here available upon request. Inventory No: 1561062764. Seller Inventory # 1561062764