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Synopsis
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill Education - Europe, 2010
ISBN 10: 0073511986
ISBN 13: 9780073511986
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter. Seller Inventory # 00097407325
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill Education - Europe, 2010
ISBN 10: 0073511986
ISBN 13: 9780073511986
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter. Seller Inventory # 00099596533
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill Education (edition 7), 2010
ISBN 10: 0073511986
ISBN 13: 9780073511986
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 7. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0073511986-11-1
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Public Relations Writing : The Essentials of Style and Format
Published by
McGraw-Hill Companies, The, 2010
ISBN 10: 0073511986
ISBN 13: 9780073511986
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 7th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3954389-6
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Public Relations Writing : The Essentials of Style and Format
Published by
McGraw-Hill Companies, The, 2010
ISBN 10: 0073511986
ISBN 13: 9780073511986
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 7th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4725647-75
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill Education - Europe, 2010
ISBN 10: 0073511986
ISBN 13: 9780073511986
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter. Seller Inventory # CIN0073511986VG
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill Education - Europe, 2010
ISBN 10: 0073511986
ISBN 13: 9780073511986
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter. Seller Inventory # CIN0073511986G
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Paperback. Condition: Good. Book in Good condition. Seller Inventory # 9780073511986-good