This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.
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Book Description McGraw-Hill Education, 2010. Paperback. Book Condition: New. Bookseller Inventory # P110073511986
Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0073511986 New Condition. Bookseller Inventory # NEW6.0034122
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2010. Paperback. Book Condition: New. 7. Bookseller Inventory # DADAX0073511986
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0073511986
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800735119861.0