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Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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Book Description McGraw-Hill School Education Group. Soft cover. Condition: New. New, 11th Edition, Color Print, International Edition. Ship via FedEx/ UPS./ DHL/ EMS. Delivery time is 3-5 business days. Seller Inventory # 0073529915
Book Description McGraw-Hill/Irwin. Hardcover. Condition: New. 0073529915 New Condition. Seller Inventory # NEW7.3040069
Book Description McGraw-Hill/Irwin, 2007. Hardcover. Condition: New. 11. Seller Inventory # DADAX0073529915