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Synopsis
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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About the Author
Del I. Hawkins BBA, MBA, PhD
Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon. He has served as Director of the MBA Program, Director of the Lundquist Center for Entrepreneurship, Director of the Oregon Executive MBA Program, Interim Director of the Museum of Art, and Associate and Acting Dean of the Lundquist College of Business at the University of Oregon. He has also taught at Southern Illinois University, Xiantan University (PRC), the Netherlands School of Business, in Boston University’s Overseas Program, Xiamen University (PRC), and the Institute for International Studies and Training in Japan.
Del has written a number of business cases and numerous journal articles as well as three widely used college textbooks.
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Consumer Behavior: Building Marketing Strategy, 12th Edition
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Consumer Behavior: Building Marketing Strategy, 12th Edition
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Irwin Professional Pub (edition 12th), 2012
ISBN 10: 0073530042
ISBN 13: 9780073530048
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Consumer Behavior: Building Marketing Strategy, 12th Edition
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Consumer Behavior: Building Marketing Strategy, 12th Edition
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Consumer Behavior: Building Marketing Strategy, 12th Edition
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Consumer Behavior: Building Marketing Strategy (12th Edition)
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Consumer Behavior Building Marketing Strategy, 12th Edition Del I. Hawkins and David L. Mothersbaugh
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Consumer Behavior; Building Marketing Strategy; 12th Edition
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Hardcover. Condition: Very Good. 12th Edition. Text appears to have some minor highlighting. Cover has some wear, scuffs,dings and corner bumps. Spine is in very good condition. May have book store sticker. Multiple copies available this title. Quantity Available: 5. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073530042. ISBN/EAN: 9780073530048. Pictures of this item not already displayed here available upon request. Inventory No: 1561045574. Seller Inventory # 1561045574
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Consumer Behavior; Building Marketing Strategy; 12th Edition
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Hardcover. Condition: Very Good. 12th Edition. CD included. Book is in very good condition. Text appears to be clean. Cover has some wear, scuffs,dings and corner bumps. Spine is in very good condition. May have book store sticker. Multiple copies available this title. Quantity Available: 7. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073530042. ISBN/EAN: 9780073530048. Pictures of this item not already displayed here available upon request. Inventory No: 1561045136. Seller Inventory # 1561045136