Synopsis
Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
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Strategic Management: Text and Cases
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Strategic Management : Text and Cases
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McGraw-Hill Higher Education, 2009
ISBN 10: 0073530417
ISBN 13: 9780073530413
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Strategic Management : Text and Cases
Published by
McGraw-Hill Higher Education, 2009
ISBN 10: 0073530417
ISBN 13: 9780073530413
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Strategic Management: Text and Cases
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Strategic Management: Text and Cases
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Strategic Management: Text and Cases
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Strategic Management: Text and Cases
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McGraw-Hill/Irwin (edition 5), 2009
ISBN 10: 0073530417
ISBN 13: 9780073530413
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Strategic Management : Text and Cases
Published by
McGraw-Hill Higher Education, 2009
ISBN 10: 0073530417
ISBN 13: 9780073530413
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Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 5th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 13012516-20
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