Sponsorship Seeker's Toolkit - Softcover

Skildum-Reid, Kim; Grey, Anne-Marie

Softcover

ISBN 10: 0074707078 ISBN 13: 9780074707074

Publisher: McGraw-Hill Inc.,US, 2003

Synopsis

The Sponsorship Seekers Toolkit is designed to equip both sponsees and sponsors with the basic theory, skills and tools required for selling, implementing and managing sponsorships. It includes checklists and templates for letters'

About this title

Review

This is a how-to guide to getting funding by speaking to organisations in corporate language - using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskette that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organisation, this toolkit will equip you to achieve your finding goals. -- Vive Magazine, Spring 1999

This new book shows how to find sponsors, how to secure them, and most importantly, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, non-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last. -- AIM Mastering Management, September 1999

From the Author

Kim and I created this book as a reference and a map for everyone involved in selling and servicing sponsorships. The Toolkit is a result of our sponsorship experiences over the last 17 years. We began this book as handout to accompany our training programs that are now conducted in the United States, Australia, Ireland, the UK, Singapore, New Zealand, South Africa, and Hong Kong.

The Sponsorship Seeker's Toolkit takes you through all the steps of setting up a sponsorship program, from creating and packaging your property to developing promotional plans to developing hit lists and proposals to negotiating contracts. The language straight forward, the cartoon amusing, and the approach is user-friendly.

Simple checklists, question and answer worksheets and templates give you everything you need to make your sponsorship program a success.

Whether you are a local high-school football parent trying to raise dollars for your team or an international non-profit developing multi-million dollar partnerships, this book will sharpen your sponsorship skills.

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 2003
• ISBN 10: 0074707078
• ISBN 13: 9780074707074
• Binding: Paperback
• Language: English
• Number of pages: 203